the formula for a successful sale of your home.

LOCATION

The pricing of your home must reflect its location.  The better the location, the higher the acceptable price.  School districts, high or low traffic, and highway accessibility, all need to be considered in determining the value of your home’s location.  We cannot control the location.

CONDITION

The pricing of your home must accurately reflect its condition.  The general upkeep and presentation of your home is critical to obtaining the highest value for your home.  Nature of the roof, plumbing, carpets, and paint all relate to condition.  Basic rule: If we can smell it…we can’t sell it!

MARKET

Recession, inflation, interest rates, mortgage availability, competition, and the public’s perception of the general economy all make up the market.  It may be a buyer’s market or a seller’s market.  The pricing of your home must reflect the current nature of the market because we cannot influence the market.  We can, however, take advantage of the market.

TERMS

The more financing terms and options you accept, the more potential buyers there will be for your property.  The pricing of your home must reflect the terms available.  The easier the terms, the more valuable your property becomes.  (And this is where my team of professional affiliates really shine by offering a broad, full-spectrum of mortgage products and options to both you and all potential buyers!)

PRICE is the most important factor in the sale of your home.

The consequences of making the wrong decision are painful .  If you price your home too low, you will give away thousands of dollars that could have been in your pocket.

 Price it too high, and your home will sit unsold for months, developing the reputation of a problem property (everyone will think that there is something wrong with it.)  Resulting in lower offers.

Failure to understand market conditions and properly price your home can cost you thousand of dollars and cause your home not to sell…fouling up all of you plans.

Setting the proper asking price for your home is the single biggest factor that will determine the success or failure of your home sale.

I Won’t Let This Happen To You!

Utilizing the latest computer technology and my in depth knowledge of the market, we will analyze current market conditions in combination with your personal time requirements to identify the correct price range for your home.

You can’t afford any “quesswork” in this critical step!